My Fest Friend (MFF) enables attendees at wine events to order the wines they like. So now, instead of your participation in a wine event being a huge marketing expense, it’s a sales event! The process works differently depending if the event is in California or somewhere else.

IN CALIFORNIA: The California Alcohol Beverage Control has just approved My Fest Friend (MFF) to be used at wine festivals in California to allow festival attendees to order wine through local wine stores. There is no charge for a winery to be listed in the app.

Data from the festival, including sales of your wines and your competitor’s wines as well as an opportunity to reach out to attendees, can be obtained for $80 per booth, per day. To get started:

1. Email us with the name of the event, location and dates.

2. Include in the a list of wines you will be pouring at each booth to include the name of the wine, vintage and the wholesaler. Also, be sure there are at least five cases of each wine on hand at the wholesaler to fulfill orders.

Email that to

OTHER STATES: To be in MFF for an event, it costs $80 per booth, per day. All the data mentioned above is included. Click on the button to get started.


The Legal Part:

From the law firm of Dickenson, Peatman & Fogarty: “For the reasons explained below, MFF’s proposed structure is acceptable under California’s alcohol beverage laws. MFF does not need a license to conduct the proposed operations. MFF’s structure is in compliance with industry guidance on third party marketers of alcohol licensees. And MMF’s structure does not violate the tied house laws in California. The proposed structure was also emailed to and discussed with Matthew Botting, the General Counsel of the California Department of Alcoholic Beverage Control on October 1, 2018. Mr. Botting agreed that the above structure was compliant with current alcohol beverage regulations, so long as the wineries are not required to pay to participate on the app.”